Most company's quick detailers, and especially waterless washes, do the same thing as described. Encapsulate and lubricate to lift and debris off the paint surface to be safely removed.
I would be cautious of new companies until they have a reputation... Most of todays popular companies are popular for one of a few reasons.
They're old, which people think means good. example: Turtle Wax -_-
They're cheap. example: 90% of what you'll find in your local auto parts store.
They're actually good. example: Winning at major car shows and concours events.
They're expensive, and people always believe "you get what you pay for."
They're good at marketing and hype.
So, use with caution. Depending on price, I may pick up a few of these products to do a review and/or comparison in my "Product Reviews and Heads Up Comparisons" thread.
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My mechanic told me, "I couldn't fix your brakes, so I made your horn louder..."
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